10DLC Rejections

Brand email inconsistent with brand details

The email address provided at the time of brand creation does not match the brand details in other sections of the campaign. The customer will need to recreate the brand and campaign to ensure consistency across the brand, campaign, opt-in messages, etc.

Brand name inconsistent with online presence

The brand name provided for registration does not match the name of the website provided during brand registration. Ensure that if you are registering a brand like "Contoso Inc", the website also should be that of "Contoso Inc" and not some other website.

Campaign description and Call to Action (CTA) inconsistent

This error is received if there are discrepancies between your campaign description and your consent method. e.g you mentioned you only used the campaign for conversational messaging but chose only the website as a method of consent. Ideally, you would choose verbal as a method of consent in this case. Ensure that the campaign description aligns with the consent method.

Campaign description needs more details

You have not provided sufficient details about your campaign. You need to describe: Who is sending messages? Who is receiving messages? What kind of messages are being sent? Ensure that you update the campaign with details that answer the above questions.

Campaign doesn't match the use case

This rejection is received when you have stated that you want to use the campaign for one purpose but the purpose does not match the campaign use case. Ensure that you clearly describe what your campaign aims to do and that it aligns with the unified communications use case.

CTA inconsistent with a brand online presence

Your method of consent mentioned something inconsistent with what is described on your website. For example, you use a written form or verbal consent as an opt-in method, but your website clearly states that you are collecting consent via your web form. Ensure that the method of consent matches what is on your website.

CTA missing brand

Your consent method does not mention your brand. Ensure that you add this to your consent method description.

CTA missing disclosures (message and data rates may apply)

Your consent method is missing the following language: Message and Data rates apply. Messaging frequency may vary. For more information, refer to the privacy policy on our website. Ensure that you add this to your consent method.

CTA missing HELP/STOP instructions

Your consent method does not mention: For help, reply Help. For stop, reply STOP. Ensure that you add this line to your consent method.

CTA/Message flow needs more details

Your consent method does not provide enough detail. Please describe how you gather user consent in detail. It could be verbally captured, captured via the website, or inbound SMS, or written forms.

Direct Lending/Loan Arrangement inconsistent on website/online presence

Your website mentions that you have direct lending/loan arrangements but you didn't check this box during your resubmission. Ensure you check this box and resubmit.

Disallowed Content

You engage in prohibited SMS content. Your campaign will not be approved.

Fraudulent 10DLC Brands Registration

The brand that was used for registration is found to be associated with a business flagged for fraudulent transactions. Your campaign will not be approved.

HELP_STOP/MT missing instructions

Your Help messaging does not state: Reply Help to get help, reply STOP to stop. Please add this and resubmit.

HELP/MT missing brand

Your Help message does not have your brand name listed. Ensure this is added to your help message.

HELP/MT missing keywords

Your campaign submission does not have the keyword for HELP. Please add this keyword back.

HELP/MT missing support contact info

The help message is missing contact information. Ensure that you add a valid email or phone number or website to the help message.

Opt-in/MT missing brand

Your opt-in message is missing Brand information. Please add this to your opt-in message and resubmit

Opt-in/MT missing disclosures

The opt-in message is missing disclosures. Please add "Message and Data rates may apply. Message frequency may vary. Please refer to our privacy policy for more details."

Opt-in/MT Missing keywords

The opt-in message is missing the START keyword. Please resubmit and add the start keyword to your opt-in message.

Opt-In/Out/HELP messages are missing the brand name. The HELP message is missing support contact information.

Please add the name of your brand to these outgoing message categories to resolve this rejection reason.

Privacy Policy missing/does not share/statement

Your privacy policy mentions that you share or sell consumer personal data to third parties and affiliates. Your privacy policy must be updated to remove this language.

Privacy Policy/Statement missing from online presence

Your website does not have a privacy policy. Please add a privacy policy to your website.

Sample message missing brand

Your sample messages are missing the Brand information. Ensure you add the brand to your sample messages and resubmit it.

Sample message missing disclosures

Your sample message is missing "Reply stop to Cancel. Reply Help for Help." Add this while resubmitting your campaign.

Sample message needs more detail

Your sample messages need more details. Very short sample messages (e.g., "Hi, reply stop to Cancel") will get rejected. These should convey the nature of your SMS.

Social media pages must represent the company/brand

The social media pages you added are personal pages and not business pages. Ensure that this is a business social media page.

STOP/MT missing brand

STOP message does not include details of your brand. Ensure you resubmit with brand information populated on the STOP message.

STOP/MT missing keywords

The STOP keyword is missing from your campaign submission in the Opt Out message section. Please update this and resubmit.

Verbal/in-person form for consent; provide script or screenshot

Verbal consent does not have the required script. Please resubmit the campaign. Wiretap provides the default script that is required by carriers for verbal opt-in.

Webform requires TN; update CTA/missing disclaimer

Your website has forms (e.g. Contact Us, Get a quote, etc.) which collect phone numbers mandatorily. You must add the Wiretap-provided disclosure below the form. The disclosure is as follows: “By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message. Message & data rates may apply. Reply STOP to opt out of further messaging.”

Website must be age-gated

Your website needs to check and confirm with visitors that they are over 18 years of age. Please update your website to address this and resubmit your campaign.

Website/online presence needs to be valid & working

Your website was not found to be working or was not accessible. Please ensure that you use a valid working and secure website when you create a brand. If you used a website that was not working at the time of brand creation, you need to create your brand again with a working website and then create a new campaign.

Website/online presence unsecured; could not access

Please ensure that you use a valid working and secure website when you create a brand. If you used a website that was not secure at the time of brand creation, you need to create your brand again with a secure website and then create a new campaign.

Submitted brand name is different than the brand name identified in the sample messages. Please resubmit as one brand

You created a brand with one name and you have used a different Brand name in the sample messages. Both of them should match, otherwise the campaign will be rejected.

Brand URL is blocked for phishing links

The carrier was not able to access the website that you have provided at the time of Brand registration and/or the URL is considered as a malware-propagating website. Update your website, make it secure with SSL, and resubmit the campaign. Ensure that it is accessible to a third party.

Please include all methods for consumer opt-in in the Call to Action and resubmit

You have not selected all consumer opt-in methods. You are probably collecting opt-ins through more channels beyond verbal opt-in but have not selected the option and provided details as a part of campaign registration.