10DLC User Guide

• 10DLC User Guide

This guide will help you navigate the process of registering your Brand and Campaign to meet 10DLC requirements. Proper registration ensures your organization can send A2P text messages via 10-digit long codes while maintaining high deliverability and compliance. We’ll cover the two key steps: Brand registration and Campaign submission.

Brand

This represents the organization or entity responsible for sending application-to-person (A2P) text messages through 10-digit long codes. Providing accurate and consistent information about your Brand is critical for successful registration and to avoid delays or rejections. Be sure to include the following details:

• Your website. Provide the official website URL associated with your Brand. This helps verify your organization's legitimacy and serves as a point of reference for your business.
• Brand Support e-mail address. The domain address should match your Website.

Campaign

A "Campaign" refers to the specific use case for your messaging and outlines the type of content you plan to send. For instance, if you use SMS for marketing, you would register a "Marketing" campaign. Similarly, if you use SMS for two-way customer support, you would register a "Customer Care" campaign.

Description

In this field you’ll provide a clear and detailed explanation of the purpose and intended use of the campaign.

• You must disclose messaging frequency
• If the campaign involves collecting donations, you must clearly specify this.

Call-to-Action / Message Flow:

This field explains how consumers opt into the Campaign, providing their consent to receive messages. A "Call-to-Action" is an invitation to a consumer to opt-in to a messaging campaign. The Call-to-Action must be clear and explicitly inform consumers about the program's purpose. If the campaign supports multiple opt-in methods, all must be listed. Calls-to-Action and subsequent messaging should not contain any deceptive language, and opt-in details should not be obscured in terms and conditions. Non-Consumer Message Senders are expected to:

• Obtain a consumer’s consent to receive messages generally; 
• Obtain a consumer’s express written consent to specifically receive marketing messages; and
• Ensure that Consumers have the ability to revoke consent.

Be sure your submission:

• Clearly outlines how the consumer consents to receive text messages from the Brand.
• Provide a script, link, or attachment of the opt-in collection material (such as a web form, physical form, verbal opt-in script, or keyword marketing materials). These can be included in the Call-to-Action, Privacy Policy, and/or Terms and Conditions Multimedia Upload field.

All opt-in methods (consumer-initiated, keyword, verbal, written forms, webforms, etc.) are required to contain the following:

• Brand name
• Type(s) of messages being sent 
• Message frequency disclosure 
• “Message and data rates may apply” disclosure 
• HELP information 
• STOP information 
• Link to the Privacy Policy 
• Link to the Terms and Conditions

CTA (Call-to-Action), Privacy Policy and/or Terms and Conditions Multimedia Upload

This field is for submitting any additional supporting documentation for opt-in, Call-to-Action, Terms & Conditions, and the Privacy Policy. For example, you can upload an image of the Call-to-Action or a document outlining the Terms & Conditions (if not available online). The maximum file size is 10MB per file, with a limit of 5 files per campaign.

Example of an Opt-In webform included as part of the Call-To-Action

 Privacy Policy Link

This field is used to provide a web link to the Privacy Policy.

• The Privacy Policy must include a statement confirming that mobile opt-in information will not be shared with third parties for marketing purposes.

Terms and Conditions Link:

This field is used to provide a web link to the Terms & Conditions

• Terms and Conditions must include an SMS disclosure outlining the types of messages consumers will receive, the frequency of messages, message and data rate notifications, links to the privacy policy, HELP instructions, and opt-out guidance.

Sample Messages:

This field is used to provide examples of the messages that will be sent as part of this campaign. Every campaign requires at least one sample message, while certain campaign types may require a minimum of two. Sample messages must correspond to the registered use case. If you’re registering your campaign under multiple use cases, a sample message for each use case must be provided.

• Always identify your Brand in your sample messages
• Provide at least one sample message that includes Opt-out and HELP language
• If you selected "Yes" for Embedded Link under Campaign and Content Attributes, at least one of your sample messages must include an embedded link.

Subscriber Opt-In

The subscriber Opt-in message is required. Your Opt-in message must contain:

• Brand identity
• Message frequency disclosure
• “Message and data rates apply” disclosure
• HELP information
• STOP information

Example: "Thank you for opting in to receive messages from [Company Name]. Msg frequency varies. Msg&data rates may apply. Reply HELP for help. Reply STOP to stop receiving messages from [Brand].”

Subscriber Opt-Out

The subscriber Opt-out message is required to contain:

• Brand name
• Confirmation the customer will no longer receive messages

Example: "You have successfully opted out of messages from [Company Name]. You will receive no further messages."

Subscriber Help

The HELP message must contain:

• Brand name
• Phone number, e-mail address or website link the customer can use for assistance

Example: "Thank you for contacting [Company Name]. Please call us at [phone number] or email us at [email address] for assistance. Reply STOP to opt-out."

Number Pooling

You must select “Yes” if the campaign is later submitted for a number pool (49 or more telephone numbers on the campaign)

Direct Lending or Loan Arrangement

This box must be checked "Yes" if the brand is involved in lending, even if the campaign messaging is not related to lending.

Embedded Link

Here you will indicate if the campaign will send embedded links in the messages. If selected "Yes”, you must include the embedded link in one of your sample messages.

Embedded Phone Number

Here you will indicate whether the campaign will send embedded phone numbers in the messages (excluding providing a contact for HELP in the help response). If checked "Yes", an embedded phone number must appear in one of your sample messages.

Age-Gated Content

Check "Yes" if the content includes any age-gated materials ie: Alcohol, Tobacco, Gambling, Adult content, prescription drugs

Terms & Conditions

The "Yes" option must be selected, and the Terms & Conditions link must be provided in the designated Terms and Conditions Link field.